Tina Takahashi - Above the fold full revamp
Tina Takahashi Martial Arts is a martial-arts school and fitness academy in Ottawa.
Tina Takahashi - Above the fold full revamp
Tina Takahashi Martial Arts is a martial-arts school and fitness academy in Ottawa.
Tina Takahashi - Above the fold full revamp
Tina Takahashi Martial Arts is a martial-arts school and fitness academy in Ottawa.
1.Context
2.UX Problems
3.Goals
4.Research insights
5.Ux Solutions
6.Final UX Impact
1.Context
2.UX Problems
3.Goals
4.Research insights
5.Ux Solutions
6.Final UX Impact
1.Context
2.UX Problems
3.Goals
4.Research insights
5.Ux Solutions
6.Final UX Impact
Context
Tina Takahashi’s homepage was visually fine, but the above-the-fold section was failing to convert visitors.
Users were:
Curious about the programs
Confused about the value
Hesitant due to lack of trust signals
Even motivated users often bounced before exploring further.
Goal: Redesign the above-the-fold section to communicate value clearly, build trust, and guide users toward signing up
Context
Tina Takahashi’s homepage was visually fine, but the above-the-fold section was failing to convert visitors.
Users were:
Curious about the programs
Confused about the value
Hesitant due to lack of trust signals
Even motivated users often bounced before exploring further.
Goal: Redesign the above-the-fold section to communicate value clearly, build trust, and guide users toward signing up
1.Context
Tina Takahashi’s homepage was visually fine, but the above-the-fold section was failing to convert visitors.
Users were:
Curious about the programs
Confused about the value
Hesitant due to lack of trust signals
Even motivated users often bounced before exploring further.
Goal: Redesign the above-the-fold section to communicate value clearly, build trust, and guide users toward signing up
UX Problem
Through user research and analysis of reviews (Reddit, Quora, Google Reviews), three main UX issues emerged:
Value Proposition Missing: The hero did not explain why this program mattered or what benefit users would get.
Too Many Choices: The offer tab had multiple scrollable options, creating decision fatigue.
Lack of Trust Signals: No testimonials, certifications, or social proof in the hero to reassure first-time users.
Underlying UX Problem:
Users landed on the homepage curious but unclear about the value, benefits, or credibility, leading to high bounce rates.
UX Problem
Through user research and analysis of reviews (Reddit, Quora, Google Reviews), three main UX issues emerged:
Value Proposition Missing: The hero did not explain why this program mattered or what benefit users would get.
Too Many Choices: The offer tab had multiple scrollable options, creating decision fatigue.
Lack of Trust Signals: No testimonials, certifications, or social proof in the hero to reassure first-time users.
Underlying UX Problem:
Users landed on the homepage curious but unclear about the value, benefits, or credibility, leading to high bounce rates.
2.UX Problem
Through user research and analysis of reviews (Reddit, Quora, Google Reviews), three main UX issues emerged:
Value Proposition Missing: The hero did not explain why this program mattered or what benefit users would get.
Too Many Choices: The offer tab had multiple scrollable options, creating decision fatigue.
Lack of Trust Signals: No testimonials, certifications, or social proof in the hero to reassure first-time users.
Underlying UX Problem:
Users landed on the homepage curious but unclear about the value, benefits, or credibility, leading to high bounce rates.
Goals
Communicate key value propositions immediately.
Reduce decision friction for new users.
Embed trust signals in the above-the-fold section.
Guide users toward a high-intent action (signup / book a spot).
Goals
Communicate key value propositions immediately.
Reduce decision friction for new users.
Embed trust signals in the above-the-fold section.
Guide users toward a high-intent action (signup / book a spot).
3.Goals
Communicate key value propositions immediately.
Reduce decision friction for new users.
Embed trust signals in the above-the-fold section.
Guide users toward a high-intent action (signup / book a spot).
Before the revamp
Before the revamp
Before the revamp
Research Insights
Customers valued real success stories and clear outcomes.
The best-performing competitor sites highlighted benefits upfront and used testimonials near CTAs.
Users respond better when the next action is obvious and friction is minimized.
Research Insights
Customers valued real success stories and clear outcomes.
The best-performing competitor sites highlighted benefits upfront and used testimonials near CTAs.
Users respond better when the next action is obvious and friction is minimized.
4.Research Insights
Customers valued real success stories and clear outcomes.
The best-performing competitor sites highlighted benefits upfront and used testimonials near CTAs.
Users respond better when the next action is obvious and friction is minimized.
UX Solutions
A. Navigation & CTA Improvements
Replaced “About Us” with “Why Choose Us?” → communicates value upfront.
CTA “Get Started” → “Book My Spot” → aligns with user intent and program outcome.
Added promo bar with contact info → builds accessibility and trust.
B. Hero Section Enhancements
Headline now communicates user benefits directly.
Subheadline reinforces value proposition in simple, tangible terms.
Brand image replaced with one that complements copy and story.
Added Google review card next to CTA → instant credibility.
C. Below-the-Fold Trust Signals
Video testimonials of parents highlighting program impact.
Heading reframed: “It changed my child’s life — Real parents, real reviews” → more relatable than generic “Testimonials.”
UX Solutions
A. Navigation & CTA Improvements
Replaced “About Us” with “Why Choose Us?” → communicates value upfront.
CTA “Get Started” → “Book My Spot” → aligns with user intent and program outcome.
Added promo bar with contact info → builds accessibility and trust.
B. Hero Section Enhancements
Headline now communicates user benefits directly.
Subheadline reinforces value proposition in simple, tangible terms.
Brand image replaced with one that complements copy and story.
Added Google review card next to CTA → instant credibility.
C. Below-the-Fold Trust Signals
Video testimonials of parents highlighting program impact.
Heading reframed: “It changed my child’s life — Real parents, real reviews” → more relatable than generic “Testimonials.”
5.UX Solutions
A. Navigation & CTA Improvements
Replaced “About Us” with “Why Choose Us?” → communicates value upfront.
CTA “Get Started” → “Book My Spot” → aligns with user intent and program outcome.
Added promo bar with contact info → builds accessibility and trust.
B. Hero Section Enhancements
Headline now communicates user benefits directly.
Subheadline reinforces value proposition in simple, tangible terms.
Brand image replaced with one that complements copy and story.
Added Google review card next to CTA → instant credibility.
C. Below-the-Fold Trust Signals
Video testimonials of parents highlighting program impact.
Heading reframed: “It changed my child’s life — Real parents, real reviews” → more relatable than generic “Testimonials.”
After the revamp
After the revamp
After the revamp
Programs
Why choose us?
Testimonials
Book my spot
Questions? Call us +1 (343) 882 4655
Your Kid will Learn More Discipline in 2 weeks
Than Most Adults Do In Years
Discipline changes lives— Imagine your growth when you are coached by world class champions with 40 years of training record
2 WEEKS for ONLY $77!
Applies to all PROGRAMS . Kids & Adults
140+ students rated us 4.8
“This Program Changed My Child’s Life.” — Real Parents, Real Results.
Programs
Why choose us?
Testimonials
Book my spot
Questions? Call us +1 (343) 882 4655
Your Kid will Learn More Discipline in 2 weeks
Than Most Adults Do In Years
Discipline changes lives— Imagine your growth when you are coached by world class champions with 40 years of training record
2 WEEKS for ONLY $77!
Applies to all PROGRAMS . Kids & Adults
140+ students rated us 4.8
“This Program Changed My Child’s Life.” — Real Parents, Real Results.
Programs
Why choose us?
Testimonials
Book my spot
Questions? Call us +1 (343) 882 4655
Your Kid will Learn More Discipline in 2 weeks
Than Most Adults Do In Years
Discipline changes lives— Imagine your growth when you are coached by world class champions with 40 years of training record
2 WEEKS for ONLY $77!
Applies to all PROGRAMS . Kids & Adults
140+ students rated us 4.8
“This Program Changed My Child’s Life.” — Real Parents, Real Results.
Final UX Impact
Visitors now immediately understand the program’s benefits.
Trust is built above the fold via reviews and credibility signals.
Decision friction is reduced, encouraging sign-ups.
Overall flow guides users naturally: Value → Trust → Action.
Result:
A clean, conversion-focused homepage that aligns with user goals and expectations.
Final UX Impact
Visitors now immediately understand the program’s benefits.
Trust is built above the fold via reviews and credibility signals.
Decision friction is reduced, encouraging sign-ups.
Overall flow guides users naturally: Value → Trust → Action.
Result:
A clean, conversion-focused homepage that aligns with user goals and expectations.
6.Final UX Impact
Visitors now immediately understand the program’s benefits.
Trust is built above the fold via reviews and credibility signals.
Decision friction is reduced, encouraging sign-ups.
Overall flow guides users naturally: Value → Trust → Action.
Result:
A clean, conversion-focused homepage that aligns with user goals and expectations.